Blog
What’s the difference between a mission and vision?
Most organizations use their mission statement to explain why they exist, which is actually your vision. We believe the mission explains how your organization will achieve its vision.
Aren’t vision statements for internal staff only?
We believe most organizations get the vision wrong. They focus the vision on where they want to be in the future (i.e. the leader in xyz industry) rather than how they want the future to be for the groups they are serving.