Work
Experience
BostonSight - Needham, MA
Director, Marketing & Communications, 02/2020 to Present
Oversee branding, communications, and content creation to support business development goals for BostonSight SCLERAL and the BostonSight PROSE Provider Network.
The New England Center for Children – Southborough, MA
Director, Marketing & Communications, 08/2016 to 02/2020
Facilitated 6-year strategic plan process, and developed the organization’s first Core Values statements. Led workshops to refine vision and mission.
Created, executed, and assessed ROI of annual integrated marketing communications plan with specific goals to advance the mission of NECC.
Strengthened NECC’s brand through high-quality communications including public relations, video, social media, print, and advertising.
Cultivated relationships with local and national media and sought positive coverage of NECC; notable accomplishments include full-page story placement in the Sunday New York Times, front-page Sunday feature article in the Boston Globe, and winner of PRSA’s Silver Anvil Excellence Award for best media campaign on a budget.
MSH Management – Southborough, MA
Director/Account Manager, 05/2002 to 05/2016
Built and maintained strong, loyal, and lasting client relationships that lasted over a decade.
Streamlined day-to-day operations including marketing, advertisements, communications, membership issues, vendor requests, accounting, website maintenance.
Managed staff across nonprofit associations, from volunteers to Board members to paid employees and vendors.
Wrote surveys, data, policies, and procedures to ensure proper fiscal reporting and government compliance.
Research-Driven Storyteller
With degrees in anthropology and journalism plus a master's in writing, I use social science methods to explore the fascinating intersection of psychology and business in our evolving work landscape.
Where stories meet science
Understanding people | Crafting narratives | Shaping the future of work
Keen Observer
My anthropology background developed skills in participant observation, making me uniquely attuned to relationships, work styles, and the subtle interactions that reveal authentic human motivations.
Key Skills
Skilled at bringing together groups across all levels to accomplish goals
Excel at ensuring brand reputation and consistency, raising professional standards, and clarifying messaging
Talent for developing, implementing, and monitoring marketing strategies that promote positive coverage and expand opportunities
Awards
Winner - Nonprofit Media Campaign of the Year
PR Daily/Ragan Communications
Winner, Silver Anvil Excellence Award
Public Relations Society of America
Gold Winner, Print Campaign
MarCom Awards
Additional Training
Digital Marketing Bootcamp
American Marketing Association
Storytelling: Tapping the Power of Narrative
The Goodman Center
Registered Yoga Teacher
Yoga Works
Relax & Renew Certified Trainer
Judith Hanson Lasater, PhD
