Global nonprofit healthcare organization that advances the treatment of diseased or damaged corneas through an FDA-approved Class 2 medical device. BostonSight has partnerships in Canada, Europe, India, and Latin America.

Director, Marketing & Communications

Hired to reinvigorate marketing and communications efforts as the organization struggled with an ineffective new product launch and lacked a clear brand message, impactful email content, and distinctions between several product lines. Partner with executive stakeholders on refining and launching strategic sales and product narratives. Manage a $500K budget and 1 non-direct direct report.

• Achieved visual brand differentiation between BostonSight, PROSE the medical service, and SCLERAL the product by auditing all materials and brand assets and creating new brand guidelines, including colors, taglines, and messaging.

• Accelerated product demand generation (product revenue surpassed expenses 3 years ahead of schedule) by creating and implementing B2B and B2BC omnichannel marketing strategies.

• Boosted monthly website impressions from 20.9K to 31.4K and search engine page results from 31.9 to 19.4 in 1 year.

• Increased marketing ROI by 30% through shifting from a funnel to flywheel model that elevated referrals and customer and KOL engagement.

• Bolstered team productivity by 150% through implementing a new CRM system that streamlined and improved lead capturing, scoring and nurturing, email marketing processes, and time-to-close.

• Enhanced brand visibility and secured notable media placements (e.g., Time, Good Housekeeping, Parade, Prevention) by fostering ongoing relationship with Boston Children’s Hospital and creating an innovative PR campaign centered on pediatrics.

• Uncovered quantitative insights through market research by surveying hundreds of SCLERAL customers and PROSE patients to develop statistics for marketing and content creation (e.g., 96% quality of life improvement among PROSE patients).

• Improved marketing efficiencies and outcomes by reviewing all channels (e.g., social, print/digital display ads, blog/website content, PR, tradeshows), removing ineffective channels, and refocusing on 5 channels to achieve greater impact.

• Kept customers engaged and well-informed during Covid by providing them with a steady stream  of educational content, including blog posts, webinars, and emails.

$110M global nonprofit specializing in autism education and research.

Director, Marketing & Communications

• Advanced NECC’s mission by enhancing its brand, reputation, and content and securing donations to support its research, equipment purchases, vocational training, and promotion of its ACE® ABA Software System. Delivered presentations on activities and results to a 40-member team during quarterly leadership meetings. Managed 1 direct report and 5 indirect reports.

• Developed the organization’s first brand and communication guidelines, wrote compelling fundraising appeals, managed PR, created signage, participated in planning fundraising events, promoted research, and marketed its software product.

• Handpicked by CEO to lead the organization’s 6-year strategic planning process and to develop its first Core Values.

• Contributed to the success of the first $1M fundraising gala by translating complex ABA research and patient stories into impactful content that increased donations.

• Elevated audience outreach and engagement by mentoring the communications team and guiding and managing vendors in crafting and publishing compelling stories.

Started a business to consult with nonprofit associations that required assistance across their entire operations.

Director, Marketing & Operations

• Provided marketing and operational leadership for professional medical associations, including website creation, events, finances, government reporting, and membership development. Managed a $500K budget, 1 direct report, and 12 indirect reports.

• Increased membership for associations by expanding member events, creating informative websites, and boosting outreach.

• Enhanced efficiency and recordkeeping by transitioning each association from paper to digital, including an online membership section for information updates in real-time and digitization of all paper records.

• Streamlined operations of all events, including 30-minute reduction in member event check-time.

• Achieved $10K savings for client by changing a conference promotion from an untargeted and outdated print mail process to a targeted and more cost-efficient electronic method.

Senior Marketing & Communications Specialist | Zaiq Technologies (formerly ASIC Alliance) – Woburn, MA. Received award from the Board of Directors of a startup technology company for leading its seamless rebranding. Developed new name, logo, colors, and website and authored articles placed in IEEE magazines.

Marketing & Communications Specialist | MultiPlan – Waltham, MA. Coordinated effective marketing and communications initiatives for a healthcare technology, data, and insights company.

Certificate in Organizational Management  | University of Pennsylvania, Philadelphia, PA

Master of Arts in Writing and Publishing | Emerson College, Boston, MA

Bachelor of Arts in Anthropology and Journalism | University of Rochester, Rochester, NY

• PRSA Silver Anvil Excellence

• PR Daily Gold 

• Hermes Creative Platinum

• MarCom Gold Award (2)

• Adobe Creative Cloud

• WordPress

• Canva

• MS Office Suite

• CRM

• Camtasia

• Twitter/X

• Instagram

• Facebook

• LinkedIn

• Voiceover