How to build a marketing function from scratch in healthcare
Listen as I talk with Kelli Kelley at the brndMethod agency on the brndBrief Podcast. On this quick 20-minute episode, I talk about building a marketing function from the ground up for a unique nonprofit healthcare organization that operates both clinical services and commercial product lines. And I share the strategic challenge of managing brand identity across multiple business verticals while serving diverse audiences, including patients, medical practitioners, and donors.