Implementing a new protocol into corporate culture using 5 key steps
Need to roll out a new organizational initiative or protocol? Change in organizational culture comes last, not first. You cannot tell a team to change its culture and expect it to happen, but you can create buy-in and make the process smoother by following these 5 simple steps.
For example, a leader wants to test a new communication tool; however, there is significant pushback within the executive team, as many believe that existing tools are fine, as they have been using them for years.
Start Small and Test. Pilot the initiative before attempting to launch it organization-wide. Start with a small-scale program. New approaches sink in when they’ve been shown to work. Testing the approach and then rolling it out to other departments allows you to gather data on the effectiveness of the program. Hard data is critical when presenting new approaches to key decision-makers.
Use the Right People. Often, the only way to change culture is to change key people. Avoid piloting the initiative with those who are set in their ways. Instead, work with managers who want to improve their teams and are willing to try novel approaches.
Social Proof. If you see success with the initiative, the pilot program managers can become advocates, provide social proof, and help create cultural stickiness by supporting the initiative.
Communicate. Without verbal instruction and support, people are reluctant to admit the validity of new practices. Tie the improvements you’ve witnessed directly to organizational goals. When you can tie a project or initiative to a vision, the initiative is likely to have stronger support at all levels.
Tandem. New initiatives should work in tandem with older practices at the start, or the old culture will reassert itself. Many folks ARE tied to the way things have always been done and they will continue using what they are comfortable with. Give them time to acclimate to a new system before removing the old one. BUT be sure to disable it on a publicized timetable with plenty of notice and reminders.