Getting realistic about organizational capacity

In this conversation with Luminus Media CEO Tim Bouchard, I share the reality that all the marketing efforts in the world can't fix a poor product or service and why sustainable growth requires brutal honesty about your capacity, capabilities, and what you can actually deliver to patients.

Why operational readiness matters more than your ad budget.
If patients are waiting hours in exam rooms or months for appointments, your marketing success becomes your biggest problem.

The power of realistic marketing.
Michele's team tells patients upfront when their product might not work. The result? 96% patient satisfaction and loyal customers who advocate for the brand.

Meeting customers where they are.
BostonSight exceeded sales goals 3 months early by removing barriers to purchase instead of forcing ideal practices on reluctant practitioners.

She also emphasizes you need to LISTEN TO YOUR TEAM, understand your true capabilities, and let those insights shape marketing that supports long-term growth.

This episode is perfect for healthcare marketers and practice managers tired of the tension between growth goals and operational reality.

Listen here.